Founded by Chief Executive Officer Aidan Carter and Chief Investment Officer James Igoe, Pension Pulse was built to tackle the UK’s widening “advice gap” where millions of people are left without access to affordable regulated pension advice despite needing it most.
While traditional advice firms have historically focused on wealthier clients, Pension Pulse has developed a scalable regulated advice model designed to support consumers regardless of pension size, helping more people access trusted long-term financial support.
The business has rapidly emerged as one of the fastest-growing IFAs in the UK on a per-adviser basis, driven by a modern operational model that combines technology, compliance, and human support to deliver advice at scale.
THE HGL PRIVATE CAPITAL DIFFERENCE:
HGL Private Capital initially invested in Pension Pulse at the end of 2025 to help facilitate the setting up of the business and providing growth capital to allow the business to flourish. Pension Pulse is currently the fastest growing business in the UK Pension sector and is rapidly approaching £200m of AUM.
“We believe the future of financial advice must look completely different to the traditional industry model. Millions of people across the UK need trusted regulated advice but have historically been excluded because they don’t meet traditional wealth thresholds.
Our mission is to create a completely new category of financial advice, one that combines technology, operational scale, and human support to make high-quality advice genuinely accessible.
“HGL Private Capital immediately understood both the scale of the problem and the size of the opportunity. They share our long-term vision and we’re excited to build the next phase of Pension Pulse together.”
“When James and I met Chris and Ged it was clear that they quickly grasped the commercial opportunity and thereafter quickly executed the deal after decisive and focussed diligence. We have found their advice invaluable, and they have been key partners in helping us achieve our strategic ambitions.”
Aidan Byrne-Carter, CEO and Founder of Pension Pulse
