Amy Jane London is a British-based fashion brand celebrating heritage, femininity and timeless elegance. Inspired by English florals blending classic romance with modern sophistication, Amy Jane has built a strong international following based on effortless designs that stay true to its English aesthetic and charm.
In 2024, HGL Private Capital invested in Amy Jane London, backing founders Amy and Tom by providing growth capital to develop their international distribution network, as well as growing their wholesale and direct-to-consumer channels. The investment will also support Amy Jane enhance its design capability and marketing programmes.
THE HGL PRIVATE CAPITAL DIFFERENCE:
Since our investment, Amy Jane has increased its sales by more than 60% and expanded its presence across the US to over 30 stores. It is forecast to more than double its revenue in 2025-26.
“HGL Private Capital agreed a deal with us quickly, and they delivered the initially agreed terms within their predicted timescale. Having undertaken their own due diligence, the team worked closely with us, challenging our business plan and supporting our long-term strategic direction.”
Tom Boden – Managing Director and Founder Amy Jane
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